Friday, December 9, 2011

Social Commerce

Social Commerce: How social media can influence purchase decisions

Cited on: 9/12/2011
Sourced from: http://socialcommercetoday.com/how-social-commerce-works-the-infographic/


Write up:
This is an interesting little thing I found online while researching for a previous post. It helps to explain the psychology behind how consumers use social media with purchases. This is vital to brands and marketers/advertisers alike as it helps to explain the cognitive foundations for the use of social media. The facts and figures provided help to add authority and gives marketers/advertisers extra depth for which communication strategies can be based from.
This is a really useful little piece, as for the social media-illiterate out there...it helps make it simple.

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